Smart is Sexy ... Dumb is never cute

Recently Sophia Bush was tweeting with the #smartissexy hashtag and this brought about a few comments. Was this discriminatory? Was it insulting? Or was it making girls realise that (acting) dumb is never cute.

I don't know the origins of girls acting dumb, but I wonder if it can be traced back to feeding the male ego, the alpha male who has found himself in a situation where the female is actually the alpha female, the breadwinner. In any event, a female should never have to act dumb in order to placate anyone - including males. 

Is this behaviour a result of the feminist movement reaching its high but needing to back track (slightly) in order to "keep the peace", but going too far back the other way, and resulting in the "dumb is cute" movement. 

The other train of thought is perhaps these girls are not acting dumb, but are following the behaviour of Hollywood and celebrities. 

I don't know which is worse. 

Perhaps smart females are intimidating. But either way the behaviour needs to stop. Unfortunately it won't until we have more role models showing that it is possible to be smart, impress a lad, and not have to act like a complete bimbo in the process. Empowering and smart women like Sophia Bush are the females that are leading this movement. 

Margaret Halsey: Success does not implant bad characteristics in people. It merely steps up the growth rate of the bad characteristics they already had.